Thinking Differently & How to Live Before You Die

These are the words, transcribed by gapingvoid, from Apple’s 1997-2002 iconic Think Different campaign:

(Here’s a version of the ad narrated by Steve Jobs himself.)

How to Live Before You Die

In June 2005, Steve told three simple yet powerful stories at a speech he gave to a Stanford University graduation ceremony. Here’s an extract:

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Goodbye, and thank you Steve (1955 to 2011)

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