
Do you want to automatically cross-post your WordPress content to Facebook? If so, you’re in luck because yesterday Facebook launched a new WordPress plugin to do just that, plus more:
Jumpstart Your Online Business

If you run a local business and you had a Google Places page then you were already ahead of much of your competition. Having a Google Places page used to be a smart move (if done right) not least because when the eight out of 10 people (Comscore) who want something locally do their research online – [...]

I made some small tweaks to this site last night… …when I checked my Google Analytics this morning, I was amazed to find that organic search traffic had increased by more than 500% overnight. The background Before getting carried away, I want to make a few things clear: This site is only 5 weeks old [...]

I was lucky enough to catch India’s leading contemporary fusion rock band Indian Ocean perform live this week in New Delhi. The last time I was in India was 12 years ago! Formed in 1990, music critics have described the band’s music as “Indo-rock fusion with jazz-spiced rhythms that integrates shlokas, sufism, environmentalism, mythology and revolution.” Indian Ocean describe themselves [...]

Oh no! There’s a new social network in town. If you’re still trying to get your head around Google+ then this one is simplicity itself. Not only that, but in January, it drove more referral traffic than LinkedIn, Google+, YouTube, Reddit & MySpace combined. And, it’s growing its percentage share of total referral traffic faster than [...]

The other week, Amazon launched a new mobile app. It’s called Price Check and it’s got many local businesses and retail trade groups angry and running scared. It’s available in the US now and will be rolled out elsewhere over the coming weeks. The Price Check app lets smartphone users photograph, describe or scan the [...]

More and more customers now start their journeys to local businesses, online. Not just from a desktop computer at home or at work, but increasingly from on a smartphone, tablet or laptop. There has never been a bigger opportunity for you to attract more customers to your local business. But … how do you get your business [...]

I’ve almost finished reading The Lean Startup by Eric Ries. Great book. And apparently it’s all the rage in Silicon Valley. The book is invaluable for anyone creating (& hoping to sell) products or services in conditions of extreme uncertainty. In the current economic conditions that’s quite a lot of us, don’t you think? The key [...]
StraightToGo is your no-nonsense guide to unleashing your dream online business idea.
You're a passionate, motivated & creative entrepreneur or small business owner. Or, perhaps you're working on your side-hussle to escape the 9 to 5.
You've a great business idea but you've wasted far too much time playing with shiny new technology objects. You're confused, overwhelmed, stuck.
You're frustrated because you can't get your business idea off the ground, or take it to the next level.
We're here to help you use the internet to automate or outsource the stuff you hate to do. We'll help you to get going with proven & easy to use technology that not only works together but will delight your customers & partners.
Most of all, we're here to free up your time for the bigger picture & to enjoy life. Read more
Hi, I'm Ben Breen, founder & editor around here.
I'm a technology guy who lives & breathes business.
And, I'm a marketer who understands the power & limitations of technology.
I've been helping startups to Fortune 100 companies adapt to change by making creative use of technology since 1985.
Among other things, I've been a vice president at JP Morgan, advised Fortune 100s & founded several technology companies.
Nowadays I love to work with emerging businesses as they're at the centre of the new connected economy of the 21st century.
I live in London & into cooking, running, tai chi & loose leaf tea. Read more
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